Read: Ramen Profitability 🍜
Find Your Next Bootstrapped SaaS Idea, Without Playing Startup Roulette
A practical 2-hour video course for early stage founders who want a proven, repeatable system to find validated SaaS ideas. Complete with real case studies, workbooks, and action plans.
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Module 1: What a 'Good'
Bootstrapped SaaS Idea Looks Like
Reframe what you're optimising for
Learn the difference between great bootstrapped vs VC ideas. Define your success criteria - target income, constraints, and what 'winning' means for you. Understand why idea selection IS execution.
Module 2: Why Most Idea Hunting Fails
Avoid the 3 common failure modes
Learn why market research beats user research. Stop validating non-markets with premature Mom Tests. Escape the 'spray & pray' small bets trap. Learn why 'scratch your own itch' needs research bolted on.
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Modules 3-4: Three Proven Frameworks
Direct competitor, indirect competitor, and
trend-driven approaches
Build direct competitors with a twist (like Tiiny Host vs AWS). Find adjacent markets for easy wins (like Data Fetcher for Airtable). Spot growing trends using Google Trends, Glimpse, and Ahrefs (like Hovercode for QR codes).
Modules 5-6: Founder-Market Fit
& Picking Your Idea
From a mess of ideas to a clear shortlist
Identify your circle of competence. Score ideas on market strength, framework fit, and B2B potential. Pick one idea instead of juggling ten.
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Module 7: Your 30-Day Action Plan
Turn frameworks into shipped product
Decide your product strategy. Pick your distribution path (SEO, Cold Outreach, Short-form Video, Ads etc). Get a concrete 30-day plan to ship a v1 and start growing - using the same playbook behind successful case studies.
Before vs. After
BEFORE
Before this course
You're current state:
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Spinning on random ideas, rushing into Mom Test interviews without checking if the market exists – getting false "validation" from nice people.
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Feeling crushed when you find a competitor, assuming it means you're too late rather than seeing proof of real demand.
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Trying a spray & pray "small bets" approach – juggling loads of tiny products that all need maintenance, none getting the focus to grow.
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Building to scratch your own itch, but not researching if anyone else cares beyond "I would use this".
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Overwhelmed by idea noise – Twitter trends, launch posts, TechCrunch pivot stories – with no clear system for choosing where to spend the next few years.
AFTER
After this course
You'll walk away with:
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A clear idea-selection system built around three frameworks – direct competitor, indirect competitor, and trend-driven – plus how to pick which fits your founder-market fit.
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The ability to spot growing markets on purpose using Google Trends, Glimpse, Exploding Topics and Ahrefs, instead of guessing based on your feed.
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A practical way to assess difficulty and upside: knowing when you're taking on a sensible plugin/SEO play vs a deep, heavy open-source or emerging-tech bet.
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A short list of 1–2 researched ideas in markets with obvious demand, plus a 30-day plan to start validating via SEO or marketplaces.
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A mental model for when to pivot vs quit – shifting features or audience inside a good market, and walking away when you've been "pushing water uphill" in a market with no demand.
